Global IP Footprint: Developing Value From Your IP in a Changing Global Landscape

The global marketplace is fiercely competitive, perhaps even more so under the strains of economic challenge. IP owners must be aware of and proactively address potential issues that may negatively impact their IP rights, as well as prioritize resources to maximize international IP rights protection to get the most “bang for your buck”.

This panel, an “off the record” lessons learned discussion, focused on:

• The important foreign jurisdictions where your Company is able to enforce its IP rights
• China’s emergence as the most active patent litigation jurisdiction in the world since 2006
• Using strategic license and development IP agreements to expand your global IP footprint
• Impact of the Web on global IP acquisition, protection, and enforcement
• The importance of implementing processes to create cost efficiencies in IP management

Panelists:

• Monique Cheng Joe, Senior Counsel – Trademarks, NBC Universal, Inc.
• Keith Hunt, Legal Counsel, Labatt Breweries of Canada
• Jonathan Moss, Vice President, Legal Counsel & Director of Real Estate, Gucci
• Andy Rawlins, Chair, Mechanical and Electromechanical Practice
• Mialeeka “Mia” Williams, Counsel, The Coca-Cola Company
• Yan Zhao, Electronics Practice