Market Research Planning: Payer and Compliance Considerations

Senior Counsel Lena Robins will be speaking at a HcPro's ePharmaceuticals Web Conference on August 27, 2007 beginning at 12:00 p.m. CT.

Ms. Robins will be presenting with Sanjay K. Bajpai, Ph.D., Vice President, Futures LLC and Robbyn Bhatt, MBA, Customer and Market Insights, Wyeth on "NewsFlash 2010." Government states that all products in several classes are identical and only one should be covered on formulary. Commercial payers rapidly follow government lead. Certain products are anticipated to lose more than 50% of their sales next year.

Sound farfetched? “If the stars do not align, such a drastic scenario could become reality for certain product categories,” says Dr. Sanjay Bajpai, a pharmaceutical marketing strategist.

To help you plan for 2008, veteran pharmaceutical managed care researchers Dr. Sanjay K. Bajpai and Wyeth’s Robbyn Bhatt join former HHS counsel Lena Robbins for a live discussion on payer market research. This important Webcast features one company’s approach, industry lessons learned since 2006, and a host of legal and strategic considerations for conducting market research in the next phase of Medicare Part D.

• Recognize how a leading pharmaceutical company approaches managed care market research in the Part D era
• Analyze samples of market research tactics, understanding what works and what doesn’t
• Avoid legal pitfalls in the market research of Medicare Part D
• Discuss and apply emerging payer market research designs/models