The 2012 Legal Marketing Association Annual Conference took place at the Gaylord Texan Resort in Grapevine, Texas. The full agenda for the conference may be accessed here.
Gardere Partner Peter S. Vogel, chair of the Firm's Internet, eCommerce and Technology Industry Team, was asked to join the panel discussion "Today's Lawyers and Social Media - How Are They or Should They Be Using It?" The discussion focused on three main issues: planning and implementing a social media strategy; how firms are actually using social media tools; and potential opportunities and pitfalls with social media.
The International Lawyers Network provided a recap of the panel discussion. It may be viewed here.