How to Fight When You Can't Fight Back

Non Practicing Entities (NPEs), cybersquatters, and qui tam plaintiffs continue to hit companies when least expected. What can be done to curtail the impact of these nuisance practices? Furthermore, while the Internet is a powerful medium for companies to promote their products and services, distribute their content, and conduct business, protecting a company’s financial and intellectual assets in the online world can be a challenge. In this session, industry leaders will discuss strategies and processes for handling and evaluating IP claims from non-traditional adversaries. Specifically,

• False Marking: Where’s the requisite intent to deceive the public? Have recent cases chilled the marking of products, and is such a result more harmful to the public and innovation?
• What strategies can be implemented for evaluating and managing NPE lawsuits directed at core vs. non-core business units?
• When should companies litigate against NPE threats, and when should they walk away?
• What are the most effective measures for defending against NPEs: joint defense groups, venue transfers, reexamination, declaratory judgments, and compulsory licensing
• Cybersquatting and other risks of doing business online

Panelists:

• Valerie Boccadoro, Director, IP Counsel, Toys “R” Us, Inc.
• Vicki Margolis, Vice President and Chief Counsel of Intellectual Property and Global Marketing, Kimberly-Clark Corporation
• Michael Moore, Vice President and Associate General Counsel, Metro-Goldwyn-Mayer Studios Inc.
• Bill Robinson, IP Litigation Practice
• Jonathan Spivey, IP Litigation Practice
• Michael Springs, Assistant General Counsel, Bank of America