Foley Advises TruStage™ in Sale of Digital Storefront Business

Foley & Lardner LLP served as legal advisor to TruStage, a financially strong insurance and financial services provider founded in 1935, in the sale of its Digital Storefront (DSF) business to Demopolis Equity Partners.

TruStage’s DSF product suite, building on nearly two decades of delivering growth for clients, is a marketing technology dedicated to helping financial institutions grow, compete, and strengthen member relationships through hyper-personalized, data-driven marketing. The sale establishes DSF as an independent business bolstered by the resources and expertise of Demopolis to pursue growth and expansion initiatives.

TruStage remains a valued partner and will continue to offer insurance and payment protection products through the DSF product suite. Demopolis will make additional, targeted investments in innovation, integrations, and service delivery to enhance the DSF platform and the solutions credit unions and community banks use to strengthen their market position and achieve sustained growth.

The Foley transactions team was led by partner Tory Matese and senior counsel Sarah Reinprecht Field with support from Casey Knapp, Beth Lamontagne, Ethan Lenz, John Litchfield, Jennifer Urban, Samuel Goldstick, Miguel Beltran, and Chloe Talbert.