Foley & Lardner LLP advised Thirty Madison, Inc. d/b/a Keeps, a leading online provider of personal hair loss treatments, on its innovative partnership with Jeff Krantz, a Non-Fungible Token (NFT) influencer and owner of Cryptopunk #6457.
This first-of-its-kind sponsorship by Keeps involved the creation of a unique, digital hair regrowth serum for NFTs that created a new visual identity for Cryptopunk #6457 and was recorded on the Ethereum blockchain.
The Foley team was led by Of Counsel Andy Lee with assistance from Special Counsel Gregory Marino.
To learn more about this transaction, please visit the Keeps website.
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