Rewards and Risks of "Green": Avoiding Pitfalls of Greenwashing: What Do the FTC's Revised Green Guides Mean to You?

The market success of your product and services hinges on how you can effectively communicate the differentiators via myriads of marketing vehicles. More than ever, business, legal, and marketing executives need to be aware of the cost of inadvertently making false claims. In this series installment, Avoiding Pitfalls of Greenwashing: What Do the FTC's Revised Green Guides Mean to You?, we will share first-hand experience from industry leaders on the vital measures needed to safeguard your marketing materials against scrutiny by the FTC, as well as competitors, on the basis of unfair trade or greenwashing.

This interactive discussion will include:

• Understanding the FTC's October 2010 proposed revised green guide (Deadline for comments: December 10, 2010)
• Costly risks associated with greenwashing
• Lessons learned from FTC green advertising enforcement proceedings
• Handling competitive false green claims effectively and efficiently
• Complying with international requirements for green claims

Featured Guest Speaker:

• David Mallen, Assistant Director for Legal Affairs, National Advertising Division (NAD) of the Council of Better Business Bureaus

Featured Foley Speakers:

• Craig Fochler, Partner and member, IP Litigation and Trademark, Copyright, and Advertising
• Aaron J. Weinzierl, Associate and member, IP Litigation Practice

Series Moderator:

• Edouard C. LeFevre, Partner, Private Equity & Venture Capital and Transactional & Securities