The market success of your product and services hinges on how you can effectively communicate the differentiators via myriads of marketing vehicles. More than ever, business, legal, and marketing executives need to be aware of the cost of inadvertently making false claims. In this series installment, Avoiding Pitfalls of Greenwashing: What Do the FTC's Revised Green Guides Mean to You?, we will share first-hand experience from industry leaders on the vital measures needed to safeguard your marketing materials against scrutiny by the FTC, as well as competitors, on the basis of unfair trade or greenwashing.
This interactive discussion will include:
Featured Guest Speaker:
Featured Foley Speakers: