Partner Eileen Ridley was quoted in the Bloomberg Law
article, “Virus Leaves Brands to Protect Themselves as Opportunists Pounce
,” about how the coronavirus pandemic is creating more opportunities for companies producing knock-offs.
Stay-at-home orders have pushed a higher share of shopping online amid shortages of health and safety products, making the virtual world an obvious focus for infringers. Potential victims aren’t merely more numerous, but in some cases more vulnerable, Ridley said. “With such proliferation of online shopping, you have a bunch of inexperienced people using mechanisms they’re not adept at using.”
Knock-offs of ventilators, test kits, masks, hand sanitizers, and other supplies to help treat and guard against the virus that are selling for “extraordinary prices” are “definitely widespread,” Ridley said.