Koree Khongphand-Buckman Discusses the Latest Developments in Law Firm Marketing

06 December 2021 Reuters News

Foley & Lardner LLP Chief Marketing & Business Development Officer Koree Khongphand-Buckman was quoted in a Reuters article, “With salaries up to $1 million, law firm marketing pros finally get some respect,” about how the Big Law war for talent isn’t just about lawyers, but that firms are also vying for top-tier marketing and business development executives as there is an increasing recognition of the value that they can bring.

While the CMO role can vary widely from firm to firm, Khongphand-Buckman spoke about Foley’s commitment to client service and innovation, saying that the firm “is not afraid to shake things up in order to better serve our clients,” and adding that she was drawn by the firm’s desire to “use digital techniques to enhance traditional marketing efforts.”