Edward Burbach Authors Article on Foley’s Historic Win Against the FTC

Foley & Lardner LLP partner Edward Burbach authored the Legal Dive article, “FTC dealt big loss in attack on direct sales company,” discussing Foley’s historic win against the Federal Trade Commission on behalf of skincare and wellness company Neora and its founder Jeff Olson.

Burbach describes the significance of the case for the direct selling industry, assesses the court’s rejection of the agency’s claims, and offers important context on how the case may shape how the FTC can go after companies in the industry.

“This is the first time that a direct selling company has defeated the FTC on these claims in a court trial,” Burbach explains. “The win is important not only for Neora and Olson, but also for the direct selling industry, which consists of more than 1,000 companies in the U.S.