Edward D. Burbach


Edward D. Burbach


Edward “Ed” Burbach chairs Foley & Lardner’s Government Solutions Practice Group, co-chairs Foley’s State Attorneys General and FTC Consumer Practices, and is managing partner of the Austin office.

Ed leverages his experience as both a litigation lawyer and a leading state regulator/enforcer to handle high-stakes regulatory claims for clients. With this unique background, he counsels corporations, individuals, and governmental entities in matters involving local, state, and federal governments – with emphasis on state attorneys general and the Federal Trade Commission (FTC). He and his team members maintain strong relationships with all state attorneys general and their staffs and regularly attend major NAAG, AGA, RAGA, & DAGA state attorneys general meetings. Most recently, Ed led an interdisciplinary Foley team throughout a 7 ½ year investigation (3 1/2 years) and litigation (4 years in Chicago, Trenton, & Dallas federal courts) resulting in a complete September, 28, 2023, federal trial court victory in FTC v. Neora which the media has labeled as “Historic”. Am Law honored Ed by naming him and two other Foley trial partners as “Litigators of the Week” in the U.S. (October 6, 2023).

Over the past three decades Ed has handled Unfair & Deceptive Acts and Practices (UDAP), Medicaid fraud, FTC, price gouging, FOIA/State Public Information Act litigation, and attorney general opinions. He has advised clients on strategy and programs related to environmental, social, and governance (ESG)- related issues and transactions, including, but not limited to state anti-boycott statutes. He has litigated significant government, pharmaceutical, health care provider, retailer, direct sales/multilevel marketing companies, insurance, energy, maritime, financial services, corporate, multistate, and class action claims.

Appointed by now-Texas governor, Greg Abbott, as his original deputy attorney general for litigation, Ed served as Texas’ lead litigator and directly supervised all of Attorney General Abbott’s 11 civil litigation divisions including 250 attorneys, over 600 employees and a US$35 million budget. Ed also served as Texas’ main litigation liaison with the National Association of Attorneys General during Attorney General Abbott’s first and second terms. Ed maintained a heavy litigation docket representing the state and its leadership in high-profile litigation such as Medicaid fraud, energy, financial services, environmental, Public Information Act, the historic Texas Tobacco Settlement, school finance, congressional redistricting, and election law challenges brought by major political candidates. Upon announcing Ed’s return to private practice Governor Abbott advised:

“Ed Burbach has been a trusted advisor whose expert legal skills and careful management have yielded real results for the state of Texas.”

“Under Ed’s leadership, our Consumer Protection Division obtained tens of millions of dollars in restitution for Texas consumers, and our Civil Medicaid Fraud Division uncovered more than a hundred million dollars in fraudulent Medicaid overpayments. Ed also guided the State through its most difficult legal disputes, including lawsuits challenging the Texas Tobacco Settlement and the state’s school funding plan. We all appreciate Ed’s distinguished service to this agency…”

– Governor Greg Abbott, State of Texas

Representative Experience

  • Lead Counsel, Consumer Protection, Medicaid Fraud, & Antirust investigations and litigation brought by numerous State Attorneys General and the FTC (2003-present).
  • Lead Counsel, FTC v. Neora & Olson (Sept. 28, 2023, Judgment): Represented clients in 7 ½ year investigation (3 1/2 years) and litigation (4 years in Chicago, Trenton, & Dallas federal courts) resulting in complete Dallas trial victory on all 5 of FTC’s claims. First time that a direct selling company has ever defeated the FTC’s pyramid scheme claims in a court trial and the first significant victory of its kind since Amway’s 1979 administrative law defeat of the FTC. Leading industry publication Direct Selling News described the win as “Historic”. Direct Selling Association argued in its amicus brief that had the FTC been successful in pursuing its new and vague “overemphasis on recruiting” test, it would have had “a profound impact on the state of the law and negatively impact[ed] operations of a sizable portion of the United States economy.”
  • Lead Counsel, In State of Texas v. Petroleum Wholesale, et al., defended claims brought by the state of Texas alleging $200 million in civil penalties for allegedly misrepresenting the amount of fuel delivered at retail gasoline and diesel pumps in Texas.
  • Co-Lead Counsel, Texas Congressional Redistricting Litigation (three-federal-judge-panel trial through U.S. Supreme Court).
  • Lead Counsel, Texas v. Brown & Williamson (suit seeking payment for 7 billion cigarettes).
  • Co-Lead Counsel, Texas School Finance litigation (challenge to Texas’ US$31bn system).
  • Co-Lead Counsel, Texas 10 Commandments case (trial through U.S. Supreme Court).
  • Lead Trial & Appellate Counsel, Nader v. Texas and Strayhorn v. Texas (state and federal court challenges to constitutionality of Texas Election Code).
  • Lead counsel, defense of various state Multidistrict Litigation Panel and purported class action litigation.

Awards and Recognition

  • Am Law “Litigator of the Week” in the U.S. (October 6, 2023) for FTC v. Neora litigation
  • Chambers USA: Nationwide State Attorneys General Legal Rankings – Band 2 (2021-2023)
  • The Best Lawyers in America© – Administrative/Regulatory Law (2013-2024)
  • Texas Super Lawyers®
    • Government Relations
    • Business Litigation
    • Energy & Natural Resources
  • Top 50 In-House Counsel in Texas – Texas Lawyer Magazine
  • Peer review rated as AV Preeminent®, the highest performance rating in the Martindale-Hubbell® Peer Review Ratings™ system
  • Spirit of Texas Award – Houston Channel 11 KHOU


  • Austin Bar Association – Past board member, Civil Litigation Section
  • State Bar of Texas
  • American Bar Association
  • Austin Bar Association
  • College of the State Bar of Texas
  • The University of Texas at Austin, Advisory Board and Faculty Member – Petroleum Extension Service
  • Maritime Law Association of the United States – Past member
  • Association of Average Adjustors (United Kingdom) – Past member
  • Houston-Abidjan Partnership in Trade Committee – Past member
  • Texas Association of Defense Counsel – Past member
  • Houston Bar Association – Past member

Community Involvement

  • Seedling Foundation, Mentor
  • Rob Roy Homeowners Association, Past board member
  • Westlake Lacrosse, Past board member
  • Greater Houston Harvest – Founder, chairman and president (Greater Houston Harvest is a charitable organization that collected and delivered in excess of 600,000 pounds of food, free of charge, to the hungry of Houston)
  • Coach
    • Westlake Pop Warner Football
    • West Austin Youth Association Volleyball
    • Neighborhood Sports Flag Football
    • Westlake Youth Basketball Association
    • Westlake Youth Soccer Association
    • Jewish Community Center Flag Football

Presentations and Publications

  • Moderator, Navigating the Currents, State Pro- & Anti- ESG Laws (Chicago, May 18, 2023)
  • Featured guest speaker, National Association of Manufacturers (NAM) Regulatory Policy Committee (Milwaukee, August 31, 2021)
  • Addressed President Biden’s executive order on competition policy and potential FTC antitrust actions or regulations in response to the order
  • Featured speaker, numerous State Attorney General webinars (2007-present)


  • English
  • German
01 December 2023 In the News

Edward Burbach Authors Article on Foley’s Historic Win Against the FTC

Foley & Lardner LLP partner Edward Burbach authored the Legal Dive article, “FTC dealt big loss in attack on direct sales company,” discussing Foley’s historic win against the Federal Trade Commission on behalf of skincare and wellness company Neora and its founder Jeff Olson.
06 October 2023 Honors and Awards

Foley Attorneys Named ‘Litigators of the Week’ for Historic Win Against the FTC

Foley & Lardner LLP partners Edward Burbach, Craig Florence, and Michelle Ku are named ‘Litigators of the Week’ by The Am Law Litigation Daily for their defense of direct selling skincare and wellness company Neora and its founder in a historic win against the U.S. Federal Trade Commission in a bench trial in Dallas.
04 October 2023 In the News

Foley’s Historic Win in Case Against FTC Featured in Legal Press

Foley & Lardner LLP’s announcement of the complete exoneration of its client Neora in a landmark case against the Federal Trade Commission is featured in legal press, including the Bloomberg Law article, “Neora Beats Back Pyramid Scheme Allegations in Loss for FTC.”
29 September 2023 Deals and Wins

Foley Represents Neora in Winning Historic Case Against FTC

Foley & Lardner LLP announced today that after a more than seven-year battle, the firm has secured a complete victory for leading direct-selling wellness company Neora and its founder Jeff Olson in a landmark case against the FTC.
17 August 2023 Honors and Awards

Foley Attorneys Recognized in 2024 Best Lawyers in America

Foley & Lardner LLP proudly announced today that 236 of the firm’s attorneys across 20 U.S. offices have received recognition in the 2024 edition of The Best Lawyers in America©.
01 August 2023 In the News

Foley’s Austin Office and Government Solutions Practice Group Featured for Unique Strengths

Foley & Lardner LLP’s Austin office is featured in The Texas Lawbook article, “Foley’s Austin Office Is Hub for Firm’s Government, AG Practice,” highlighting the office’s Government Solutions and State Attorneys General practice groups, its adaptability in times of change over the last five years, and its plans for continued strategic growth.