In a tightening economy, maximizing the value of IP assets such as patents, copyrights and trademarks becomes critical as other types of assets lose value and available funds for innovation, marketing, development and enforcement decrease. This panel discussed ways to strengthen IP assets and maximize their value.
- Making the case for continuing innovation, marketing, development and enforcement efforts in an economic downturn, including prioritizing for which patents, trademarks and/or copyrights protection should be sought and when
- Using patent re-examination as a proactive tool to strengthen your existing patent portfolio or challenge competitors’ patents
- Reducing or expanding your current IP portfolio, and the practical business and legal pros and cons of both strategies
Panelists:
- Rebecca Gibbs, Chief Intellectual Property Counsel, American Eagle Outfitters, Inc.
- Jeff Greene, Chair, Trademark, Copyright & Advertising Practice
- Michael Sapherstein, In-House Counsel, Marvel Characters, Inc.
- Michelle Simkin, Chair, Biotechnology & Pharmaceutical Practice
- Michael Whitehead, Chief Counsel, Intellectual Property, The Lincoln Electric Company
Related Insights
April 13, 2026
Foley Viewpoints
The System for Securing Tax Debts Contested by Taxpayers Made More Flexible
On April 9, 2026, a crucial amendment to Mexico’s Federal Tax Code (CFF) was published, restoring taxpayers’ ability to choose the type of tax guarantee that best suits their needs when securing tax liabilities and thereby avoiding collection actions by the tax authority while any defenses filed are being processed. This gives taxpayers back control over the protection of their interests while litigation regarding tax debts is ongoing.
April 10, 2026
Energy Current
Mexico Plans to Reactivate Fracking by 2027
President Claudia Sheinbaum announced on April 8 a significant shift in Mexico’s energy policy by unveiling a project to exploit natural…
April 10, 2026
Energy Current
Proposed Legislation Pending in Oklahoma State Legislature Would Impact Responsibility for Payment of Costs Associated with Data Centers and Other Large Load Facilities
Several proposed bills targeting data centers have been proposed in the 2026 session of the Oklahoma State Legislature. Most of these…