Foley Represents Enterprise in Arena Naming Rights Deal with the St. Louis Blues

Foley & Lardner LLP represented Enterprise in a 15-year agreement to rename the home arena of the National Hockey League’s St. Louis Blues.

Under the terms of the naming rights agreement, the home of the NHL’s Blues is renamed “Enterprise Center.” The agreement also calls for the creation and installation of interior and exterior signage featuring the Enterprise logo, to complete the transformation of the arena in downtown St. Louis formerly known as “Scottrade Center” to the Enterprise Center.

The deal underscores the St. Louis-based Enterprise company’s commitment to the city in which it was founded and continues to be headquartered.

Kevin R. Schulz, co-chair of Foley’s Sports Industry Team, represented Enterprise in this arena naming rights deal.