Sectors
Foley & Lardner LLP partner Aaron Tantleff authored the Sports Business Journal article, “Stadium tech in 2026: How venues are monetizing first-party data and in-venue fan moments.”
“Today’s arenas are no longer simply places to watch games. They are live commercial environments built to connect fans, reduce friction, and convert real-world moments into measurable outcomes,” he writes. “The current business opportunity lies in generating revenue from direct connections with fans and from unique experiences at venues, enhancing those relationships.”
Tantleff analyzes four critical drivers of measurable value: leveraging first-party data, integrating monetized sponsor utilities into fan experiences, establishing strong governance for privacy and AI, and employing clear contractual terms to safeguard the business model.
“Monetizable, measurable, and well-governed venues keep the upside without creating unnecessary liabilities,” he concludes.
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