American Telemedicine Association ATA2022 Annual Conference & Expo

21 March 2022 Health Care Law Today Blog
Author(s): Nathaniel M. Lacktman Alexis Finkelberg Bortniker Kyle Y. Faget Thomas B. Ferrante Aaron T. Maguregui

May 1-3, 2022
Boston Convention & Exhibition Center
Boston, MA

Foley & Lardner LLP is excited to announce that numerous lawyers will be speaking at the American Telemedicine Association ATA2022 Annual Conference & Expo, the world’s largest telehealth innovation event. The conference brings together providers, technology developers, business professionals, and leaders from across the health care sector to have in-depth, thoughtful, and critical discussions about the future of health.

In a deep-dive session titled, “The Business of Telehealth: Legal Issues Around Telehealth,” at 9:00 a.m. ET on May 1, 2022, Partners Nathaniel Lacktman, Alexis Finkelberg Bortniker, Kyle Faget, Thomas (T.J.) Ferrante, and Aaron Maguregui will explore top regulatory issues new digital and telehealth companies need to navigate to avoid pitfalls. Topics will include:

  • Driving user engagement while managing privacy and risk considerations
  • Transitioning from a direct to consumer model to an insurance based model
  • Understanding HIPAA compliance, compliance program requirements, fraud and abuse basics, and preparing for transition
  • FDA regulations around digital devices
  • Labor and employment law considerations for multistate companies
  • Remote patient monitoring contracting and legal issues, emerging models, and potential for new codes

Lacktman will also be a panelist at the session titled, “This Isn’t 2019’s Telehealth: Building the Next Generation of Virtual Care,” at 2:40 p.m. ET on May 2, 2022.

He will be joined by health tech investor Kristin Baker-Spohn, general partner at CRV, and Michelle Davey, CEO and co-founder of Wheel, a health care technology company powering virtual care. Together, they will discuss how the health care industry is at a crossroads, with telehealth rates waxing and waning over the last several months prompting questions over whether telehealth is still a smart investment.

Skeptics have been quick to jump in and suggest that the demand for virtual care was driven by short-term fear of COVID-19 rather than a long-term change in behavior and preferences. But the pandemic has done more than drive adoption rates — it also pushed digital health advocates to acknowledge the gaps and start preparing for the future where virtual care is seen as a long-term solution to modernizing our health care system rather than a temporary fix.

Bringing together an entrepreneurial mindset and industry know-how, Lacktman and his co-presenters will provide insights on what every company needs to know about building for the next generation of virtual care. Topics will include: 

  • A renewed focus on infrastructure: The demand for telehealth over the last few years helped usher in a new ecosystem of companies focused solely on what’s happening under the hood. Now that bringing a service to market can be done in a matter of months (or weeks), the panel will discuss how this new vertical is raising the bar for emerging startups, traditional health care providers, and everyone in between. 
  • Record-breaking funding: 2021 had already seen more than $20 billion at the close of Q3 — twice what was raised in 2020 — signaling that both investors and entrepreneurs are bullish on health care innovation. The panel will offer their predictions on how the landscape will shift now that innovative companies have the war chest to bring their big ideas to market. 
  • Embracing the uncertainty: The precarious regulatory terrain has done little to stifle enthusiasm about the future of telehealth. If anything, it’s encouraged innovators to embrace ambitious ideas and agendas. The panel will share real-world examples of how companies have flipped what was once a barrier into a competitive advantage. 
  • Getting clinicians on board: The pandemic provided many clinicians with the opportunity to experience virtual care first-hand — along with the benefits of working from home and setting a flexible schedule — ultimately turning many skeptics into advocates. The panel will dissect what every company needs to consider when making sure clinicians are at the forefront of the next generation of virtual care. 

These sessions are just two of many thoughtful presentations at this year’s ATA conference, which will explore the theme, “Now What? Creating an Opportunity in a Time of Uncertainty,” and examine the virtual health landscape and what will be necessary to establish telehealth as a permanent, valid, and necessary component of everyday care delivery. Join these Foley lawyers and other digital health leaders at this multi-day event to build upon lessons learned and identify the challenges and opportunities to improve patient and provider experiences, and clinical outcomes, in these uncertain times.

To learn more and register for this event, visit the ATA2022 Annual Conference & Expo website.

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