Jeffrey Greene focuses his practice on strategic foreign and domestic brand counseling and protection including the creation, development and expansion of global trademark portfolios, creative brand enforcement strategies, licensing of brand and other intellectual property assets, and advertising. He is a partner in the firm’s New York office where he is a member of the Trademark, Copyright & Advertising Practice, and co-chairs the Fashion, Apparel, and Beauty Industry Team. He is also the former chair of the Trademark Copyright & Advertising Practice and the former Vice Chair of the IP Department.
Jeff regularly advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, including licensing, sponsorship and development agreements. He has extensive experience addressing all these issues for startups and emerging and established companies across a variety of industries including financial services, technology, media, consumer products, food and beverage, retail, and fashion. On the life sciences front, Jeff has experience helping pharmaceutical, biotech, digital, and tele-health, and other life sciences companies — from emerging companies to well- recognized brands — obtain, enforce, and license foreign and domestic trademark rights.
Jeff is an active member of the International Trademark Association, where he currently serves on the U.S. Roundtables Project Team. He previously served on the Leadership Development Committee, where he co-chaired the Leadership Labs Subcommittee, the Trademark Offices Practice Committee, and the Alternative Dispute Resolution Committee. He has also served on the Trademarks and Unfair Competition Committee of the New York City Bar Association.
Awards and Recognition
Jeff is regularly recognized as a top trademark lawyer and included in leading publications and directories such as Legal 500, Managing Intellectual Property, and World Trademark Review 1000 (WTR). He is also a frequent presenter and guest speaker.
Affiliations
- International Trademark Association (INTA)
- Luxury Law Alliance
- Fashion Group International
Presentations and Publications
- Guest Lecturer, “Trademark Basics and Issue Spotting in Business Transactions and Licensing.” Cornell Tech (Fall 2021 – Fall 2026)
- Guest Speaker, Fashion Law Society, Rutgers Law School (May 2025, October 2025)
- Editor, “Intellectual Property Law Over Borders Comparative Guide”. The Global Legal Post (December 5, 2024)
- Guest Speaker, Fashion Law Society, NYU School of Law (March 2026)
- Guest Speaker, Fashion Law Society, Brooklyn Law School (November 2026)
- Contributor and Co-Host, “Fashion industry leaders discuss authenticity, growth and the future of retail”. Utah Business, Fashion Roundtable (November 21, 2024)
- Co-author, “Tailoring Compliance Before AI Walks The Runway,” Law360 (June 2024)
- Guest Speaker, Fashion Law Society, Fordham University School of Law (Spring 2023)
- Guest Lecturer, “Basic Knowledge and Issue Spotting for Emerging Growth Companies and Venture Capital Financing” Wharton School of the University of Pennsylvania (Spring 2020, Spring 2021)
- Co-author, “The Virtual Fitting Room,” New York Law Journal (August 2023)
- Co-author, “Nonprofit Toolkit: Intellectual Property Manual,” New York Lawyers for the Public Interest (NYLPI) (August 2020)
- Co-author, “Mirror Image: Using UK and US Case Law to Protect Publicity Rights,” World Trademark Review (July 2020)
- Co-author, “How US Case Law Can Help Well-known Faces Protect Their Publicity Rights,” World Trademark Review (June 2020)
- Co-author, “The State of Scandalous Trademarks Post-Brunetti,” Law360 (April 2020)
- Co-author, “What’s in a Name? Business-Friendly Trademark Counseling in the Startup Scene,” World IP Review (February 2020)
- Co-author, “Computer Generated Models: Intellectual Property and Advertising Risks,” New York Law Journal (March 2019)
- Co-author, “Is Artificial Intelligence the Newest Trend in Fashion?,” New York Law Journal (August 2018)
- Co-author, “What Can Blockchain Technology Do for the Fashion Industry?,” FashNerd (April 2018)
Foley's Fashion, Apparel, & Beauty Sector Shortlisted for Luxury Law's International Firm of the Year
Foley Recognized as Top U.S. Law Firm for Retail by The Fashion Law
Foley Attorneys Highlight Cases to Watch in 2026 Fashion, Apparel & Beauty
