Fashion Branding: What’s in a Name?

Partner Laura Ganoza contributed an article to Apparel Magazine, “Fashion Branding: What’s in a Name?” on August 30, 2016. The article discussed branding challenges and issues faced in the fashion industry. Ganoza explored trademark issues that occur when names of individuals overlap with established fashion brands. She also shared insights on concerns that arise when a designer establishes a brand using their personal name but then sells the business, including the personal name trademark and brand.