Foley Attorneys Explore How AI, Digital Doubles, and New Laws Are Reshaping Fashion and Beauty

Foley & Lardner LLP attorneys Laura Ganoza, Arianna Benitez Colon, and Mackenna Dunn authored The Global Legal Post article, “How AI, digital doubles and new laws are rewriting fashion and beauty.”

The authors write, “As AI continues to reshape creative industries, the imbalance of bargaining power between brands and individual models is likely to increase. The key to navigating this evolving landscape lies in proactive contract drafting, informed negotiation and early legal review,” emphasizing the need to safeguard brand and talent likeness in an increasingly synthetic marketplace.

To explore the latest developments in this space, see Foley’s “The Laws of Fashion: What’s Trending in 2026” white paper available here.