Tricia L. Schulz


Tricia L. Schulz


Tricia L. Schulz is partner and an intellectual property lawyer with Foley & Lardner LLP. Tricia counsels clients on a wide variety of intellectual property issues, including trademarks, branding, copyrights, licensing, enforcement, social media, and advertising. She is a member of the Trademark, Copyright & Advertising and Intellectual Property Litigation Practices as well as the Food & Beverage and Health Care & Life Sciences Teams.

Tricia regularly counsels clients on the selection and clearance of trademarks, and has extensive experience in the registration, global management, enforcement, and defense of trademarks. Tricia has also assisted clients in protecting and enforcing their rights in unique product features, such as color and shape. She has extensive experience in resolving trademark disputes and negotiating trademark agreements.

Tricia also routinely counsels clients on the registration and enforcement of copyright and has assisted clients in resolving copyright disputes and negotiating copyright agreements. She also has experience in domain name dispute resolution, and providing risk assessment and counseling concerning false advertising, including green marketing claims.


  • Wisconsin Bar Association
  • Association for Women Lawyers in Wisconsin
  • American Bar Association
  • International Trademark Association
10 November 2021 Deals and Wins

Foley Represents TRICOR Insurance in Strategic Investment from J.C. Flowers

Foley & Lardner LLP represented TRICOR Insurance, a leading nationwide business insurance, employee benefits, personal insurance, and individual life and health independent insurance agency, in a strategic investment from J.C. Flowers & Co., LLC (“J.C. Flowers”), a leading private investment firm dedicated to investing globally in the financial services industry.
02 August 2021 In the News Highlights Foley’s Role in Recent Covalon Technologies Transaction Radar recently highlighted Foley’s role in advising Covalon Technologies on the sale of its AquaGuard business to TIDI Products for $30 million.
30 July 2021 Press Releases

Foley Advises Covalon Technologies on Sale of Its AquaGuard Product Line for US$30 Million

Foley & Lardner LLP acted as co-legal counsel to Covalon Technologies, an advanced medical technologies company, on the sale of its AquaGuard® product line to TIDI Products, LLC, for US$30 million or approximately CDN$38 million.
01 February 2019 Press Releases

Foley Elects New Partners

Foley & Lardner LLP announced today that its new class of partners has been elected, effective February 1, 2019.
28 September 2018 Events

Foley's 14th Annual IP Conference

Get practical insights from your peers and continue the dialogue on recent legal developments and trends at Foley’s 14th Annual IP Conference “Proving and Guarding the Real Economic Value of IP.” This conference is a thought leadership forum for IP, legal, and business leaders on IP development, protection, litigation, and transactions.
17-18 November 2016 Events

Madison CLE Days

Foley invites you to our first Madison CLE Days — two days of training programs covering a range of business and industry topics and recent legal trends.