Foley Represents NEA as Lead Investor in Series A Funding for AI Marketing Platform Bluefish

Foley & Lardner LLP represented New Enterprise Associates (NEA) as the lead investor in the $20 million Series A funding round for Bluefish, an AI marketing platform that helps advertisers understand and refine how they are showing up in AI queries. The funding round was also led by Salesforce Ventures.

The Bluefish platform is purpose built for the needs of enterprises and global brands to navigate the consumer AI shift. Bluefish provides granular visibility into brand performance across AI assistants at the product, audience, and even AI model level. The platform is designed for the most sophisticated marketing organizations, offering data transparency, granular controls, and deploying KPI-driven strategies that tune brand content for specific requirements. The funding will support expanding Bluefish’s product suite and hiring, with a focus on its client-facing and engineering teams.

NEA is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors, and geographies. NEA invests in technology and health care companies at all stages in a company’s lifecycle, from seed stage through IPO. The firm’s long track record of investing includes more than 270 portfolio company IPOs and more than 450 mergers and acquisitions. 

The Foley team was led by partner Louis Lehot and included associate Trevor Mullin.