Matt Witsman assists companies large and small in all aspects of intellectual property law, including trademark and copyright prosecution, enforcement, and portfolio management, and domestic and global trademark clearance. With nearly a decade of experience in counseling, prosecution, and litigation, Matt provides clients with a well-rounded approach to all stages of intellectual property disputes.

Matt regularly represents clients in adversarial proceedings before the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office (USPTO) and in Uniform Domain-Name Dispute-Resolution Policy (UDRP) proceedings. He has successfully litigated opposition proceedings through to decision at the TTAB and leverages his extensive litigation experience in trademark disputes in federal district courts across the United States. Matt’s notable results include serving as lead associate in a trademark infringement and unfair competition matter that resulted in a US$15+ million judgment in his client’s favor and winning a motion for summary judgment in the Northern District of Illinois, which he is now defending before the Seventh Circuit Court of Appeals.

Matt maintains a robust advertising law practice, counseling clients on compliance with federal and state advertising regulations, substantiation requirements, and industry-specific guidelines. He guides clients through National Advertising Division (NAD) proceedings, representing companies in self-regulatory challenges and advising on advertising claims to prevent disputes before they arise.

Matt also maintains an active copyright practice, assisting clients with securing copyright registrations, handling DMCA takedown notices, and pursuing copyright enforcement actions against infringers. He counsels clients on copyright protection strategies and represents them in copyright disputes.

Matt has extensive experience in trademark and brand licensing, negotiating and drafting licensing agreements for clients. He counsels licensors and licensees on quality control provisions, royalty structures, and territorial restrictions, and represents clients in licensing disputes when agreements break down.

The companies Matt works with represent a wide range of sectors, including manufacturing, energy, fashion and apparel, pharmaceuticals, financial services, travel, technology, and golf.