Bruce A. Keyes

Of Counsel


Bruce A. Keyes is of counsel and a business lawyer with Foley & Lardner LLP, where he focuses on transaction counseling and regulatory compliance. Bruce represents private industry, non-profits and municipalities in public private land and waterway redevelopment projects. He has put together numerous complex financing transactions, with a particular emphasis on sustainable neighborhoods, Brownfields, facility improvements, waterway improvements, and the retirement of obsolete facilities. Current projects also include urban renewable energy and a broad portfolio of New Market Task Credit financings. Bruce is a member of the firm’s Environmental Regulation and Real Estate Practices and Energy Industry Team.

Bruce has provided legal counsel for the two largest urban Brownfield projects in Illinois and Wisconsin, University of Illinois South Campus Redevelopment and redevelopment of the Menomonee Valley in Milwaukee, Wisconsin. These public private redevelopments have each gained award winning recognition, including a 2007 Phoenix Award for Community Impact and for the Menomonee Valley, the 2009 Region V Phoenix Award and national recognition as one of the top ten new developments of 2006.


Bruce has been Peer Review Rated as AV Preeminent®, the highest performance rating in the Martindale-Hubbell® Peer Review Ratings™ system.

Bruce has been selected by his peers for inclusion in The Best Lawyers in America© in the fields of Environmental Law and Natural Resources Law since 2008, and was named the Best Lawyers® 2021 Natural Resources Law “Lawyer of the Year” in Milwaukee.

Bruce was recognized in M Magazine’s November 2013 issue as a “Game Changer” for his work with the Menomonee Valley Partners, being “instrumental in shepherding many of the area’s most exciting developments from conception through ribbon-cutting and beyond.” He is also a recipient of the “Gordon Sinykin Award of Excellence” by the State Bar of Wisconsin, shared in the 2007 and 2009 Phoenix Awards and a “Milwaukee Award for Neighborhood Development Innovations.” Bruce also received the Lynford Lardner Community Service Award and was selected as one of the "40 Under Forty" by the Business Journal of Milwaukee.

Affiliations and Community Engagement

Bruce is an active member of the following:

  • Discovery World, Ltd., Secretary, Board Executive Committee
  • Menomonee Valley Partners, Inc., President
  • Midwest Bikeshare, Inc., President/Founder
  • Friends of Hank Aaron State Trail, Inc., Past President, Board Management Committee
  • 15-year member of the State of Wisconsin Brownfield Study Group


Bruce holds a Master of Science in environmental studies from the University of Wisconsin - Madison. He earned his J.D. degree in 1990 from the University of Wisconsin Law School, and served as a law clerk in the Eastern District of Wisconsin before coming to Foley.