Foley & Lardner LLP represented Vive Organic, the brand of immunity-supporting booster shots created by holistic medical professionals, in its recent acquisition by Suja Life, LLC, a Paine Schwartz Partners portfolio company. The Vive Organic team, including CEO and co-founder Wyatt Taubman, will partner with Suja’s leadership to maintain the brand’s successful momentum in the market.
Vive Organic, founded in 2015, is the pioneer in cold-press and plant-powered 2oz ready-to-drink wellness shots made from organic and sustainably sourced super-herbs. Its employees work alongside a team of holistic medicine doctors that help identify the highest quality functional ingredients from around the globe and craft them into concentrated shots consumers can trust. Vive Organic’s beverages are organic, non-GMO, gluten-free, and vegan and are offered in thousands of blue-chip retailers across the U.S., such as Whole Foods, Target, Kroger, and Albertsons, along with being offered online through Amazon.
Suja Life is the nation’s top organic, non-GMO, cold-pressed juice brand and among the fastest growing beverage companies in the U.S. Each of the California-based manufacturer’s handcrafted lines are Certified Organic, Non-GMO Project verified, and cold pressured to preserve maximum nutrition and taste.
Vive Organic’s offerings complement Suja’s portfolio with a focus on doctor-crafted juice shot blends that support the immune system. As a unified portfolio, both brands will benefit from improved operational capabilities, enhanced marketing and sales efforts, extended innovation reach, and benefits of scale.
The Foley deal team was led by Partner Christopher Cain and included Partner Christopher Babcock and Senior Counsel Eric Chow.
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