Foley Advises Crown Affair in Series C Investment Led by Stride Consumer Partners

Foley & Lardner LLP served as legal advisor to Crown Affair—an emerging luxury haircare brand recognized for its clean, high-performing formulas and emphasis on thoughtful haircare rituals—in its Series C investment led by private equity firm Stride Consumer Partners. 

The investment from Stride—a top-tier private equity fund in the consumer goods category—marks an important milestone in Crown Affair’s continued growth. The investment comes as Crown Affair expands its national retail footprint through Sephora and continues to build its position in the prestige haircare market.

Foley’s transactions team was led by partner Joe Derrigo and included senior counsel Sarah Reinprecht Field and associates Bréia Maddox, Asmara Montgomery, and Kelina Rodgers. Subject matter support was provided by partners Katherine Califa (Trademark) and Kiri Lee Sharon (Patent), Jordan Bergmann (Tax), and senior counsel Kelsey O’Gorman (Employee Benefits & Executive Compensation).